Being the only girl amongst three brothers makes for a very interesting family dynamic. I used to hate being the only girl and wished for a sister every birthday wish I got, but now I actually prefer having all brothers. They definitely keep me humble and laughing but also turn me on to some of the more male-geared trends and companies to keep an eye on. Although I tend to focus on the ladies' interests, I love finding new companies and ideas, no matter whom they're for! The latest brand they introduced me to is Collared Greens.
Collared Greens is an American made, organic clothing company that specializes in clothing and accessories. I stopped by their new Nantucket store to browse their collection and was impressed by their brand and mission. The CG/24 project is a self-made commitment the company makes to generate support and spread awareness for the environment. Every year, Collared Greens donates 1% of their profits in support of non-profit organizations in their efforts of environmental conservation.
Their products are made with eco-friendly materials like organic cotton, and their packaging is constructed from 100% post consumer recycled paper. On top of all of this they are an American made brand. This fusion of being made in America as well as their support for eco-friendly efforts, makes them a unique and awesome brand to support.
While in Nantucket I spoke with the Founder and President Randolph "Randy" Ashton about Collared Greens and what makes it so special.
1. What is the story behind the company name, "Collared Greens"?
It's a word play on the delicious vegetable collard greens. Originally, I named the company Green Collar, in reference to White Collar, Blue Collar, Green Collar workers. However, some very creative person who went to Parson's School of Design and was an interior designer (my mother) said, "Switch it around and call it Collared Greens. Make it a pun."
2. Prior to starting the company, did you ever imagine that you would start your own company, particularly in fashion?
I never imagined I would start a classic American-made lifestyle clothing brand. Before Collared Greens I was a photographer in Sun Valley, Idaho working for the outdoor lifestyle market. After publishing two coffee table books : Fly Fishing In Idaho and A Celebration of Salmon Rivers (a conservation project to raise money for Atlantic Salmon, forward HRH Prince of Wales), I wanted to do more in terms of creating jobs in the USA and raising money for the environment. So I created a classic American-made lifestyle brand that manufactures all of our products in the USA and is a steward for the environment that inspires a generation to look sharp and do the right thing.
3. What has been the hardest part about starting your own company?
The hardest part about starting your own company is getting it off the ground. Team Collared Greens and all our fans and supporters are excited to support American Manufacturing and raise money for the environment.
4. What's the average day like for the owner of Collared Greens?
There is no such thing as an average day for a young business owner. All days are extremely busy and each day is different which makes starting a business fun and exciting, especially when you are creating jobs in the USA and raising money for the environment.
5. Do you have any advice for aspiring entrepreneurs?
My advice to young aspiring entrepreneurs is: "Just do it". You don't realize how hard you can work and how happy you can be until you follow your passion.
6. What's your favorite spot on Nantucket so far?
My favorite spot on Nantucket is wherever the wind and fish are hanging out.
7. What does the future hold for Collared Greens?
The future for Collared Greens is creating an entire line of handsome, classic American-made products, creating more jobs in the USA and raising awareness for the environment through our CG/24 Conservation Project.
Plus a few pics I snapped on my iphone....
You can find Collared Greens at 4 South Water St., Nantucket, MA, on the second floor. Also on their website at: http://www.collaredgreens.com. Be sure to stop by if you're going to be on the island!